Financial Transparency Through Annual Reporting
Data is provided as information to help dispel some of the illusion of what small business operations entail.
The following is a brief breakdown of some of the key financial figures and costs of the business.
2025
Owner salary
I actually kept an accurate log of the time I put into the business this past year, for the first time since I started. There's always random bits here and there that are never accounted for as a business owner, but I aimed to do a much better job of work/life balance than I have in the past. With the current financial state the business is in, and my bookkeeping side business growing to sustain my cost of living, I decided to set my wages at the same level as my staff.
684 hours x $25/hr = $17,100
Employee wages: $25/hour, PTO and Sick Leave accrual
Profits/Losses
$10,767 net profit (1.89% profit margin)
Above total is after all expenses are paid, including owner salary and interest paid on loans and credit cards.
$570,883 in total net sales (+9.9% YoY)
$278,177 in retail sales (+8% YoY)
$156,724 in alcohol sales (+8% YoY)
$32,150 in nonalcohol drink sales (+21% YoY)
$69,808 in library fees, memberships, and Mug Club fees (+4.2% YoY)
Covers: 12,365 vs 11,964 (+3% YoY)
Expenses
$510,020 total (+2.88% YoY)
$260,343 in Cost of Goods Sold (-.4% YoY)
$62,802 rent (+6.6% YoY)
$120,066 payroll (+11% YoY)
$10,329 utilities (-5.9% YoY)
$3,058 licensing and property tax (+27% YoY)
$6,402 insurance and workers comp
$16,903 credit card processing fees (+7.7% YoY)
$32,995 interest paid on loans and credit
2024
Employee wages: $24/hour, PTO and Sick Leave accrual
Profits/Losses
$23,493 net profit (4.58% profit margin)
Profit is calculated before owner salary and interest paid on loans and credit.
$519,254 in total net sales (+10.7% YoY)
$257,041 in retail sales (+36% YoY)
$145,350 in alcohol sales (-11% decrease YoY)
$26,573 in nonalcohol drink sales (+16% YoY)
$66,992 in library fees, memberships, and Mug Club fees (-1% decrease YoY)
Expenses
$495,760 total (+16% YoY)
$261,388 in Cost of Goods Sold (+34% YoY)
$58,928 in rent (+3% YoY)
$108,224 in payroll (+5% YoY)
$10,971 in utilities (-3% decrease YoY)
$2,394 in licensing and property tax (-14% decrease YoY)
$15,690 in credit card processing fees (+19% YoY)
2023
Owner Salary: $30,000 (taken from the profits shown below, after paying business debt)
Employee wages: $24/hour, PTO and Sick Leave accrual
Profits/Losses
$41,044 net profit (9.08% profit margin)
Profit is calculated before owner salary and interest paid on loans and credit.
$469,043 in total net sales
$189,626 in retail sales
$163,403 in alcohol sales
$22,986 in nonalcohol drink sales
$67,693 in library fees, memberships, and Mug Club fees
Expenses
$427,998 total
$194,878 in Cost of Goods Sold
$57,087 in rent
$102,628 in payroll
$11,332 in utilities
$2,787 in licensing and property tax
$13,143 in credit card processing fees
2022
Owner Salary: $30,000
Employee wages: $22/hour, PTO and Sick Leave accrual
Profits/Losses
$38,583 net profit (9.55% profit margin)
Profit is calculated before owner salary and interest paid on loans and credit.
$403,889 in total net sales
$176,807 in retail sales
$162,749 in alcohol sales
Expenses
$365,306 total
$182,479 in Cost of Goods Sold
$52,161 in rent
$62,164 in payroll
$10,698 in utilities
$2,489 in licensing and property tax
$11,706 in credit card processing fees
2021
Owner Salary: $18,000
Employee wages: $20/hour, PTO and Sick Leave accrual
Profits/Losses
-$20,072 net loss (-7.11%)
$282,162 in total net sales
$153,463 in retail sales
$105,931 in alcohol sales
Expenses
$302,234 total
$153,876 in Cost of Goods Sold
$50,600 in rent
$48,092 in payroll
$4,986 in utilities
$2,036 in licensing and property tax
$8,344 in credit card processing fees
Note: The following grants were awarded to the business during COVID to help with operations.
City of Reno: $20,000
State of Nevada (CRAG): $10,000
State of Nevada (PETS): $10,000
PPP Round One: $12,185
PPP Round Two: $22,368
SBA Restaurant Revitalization Fund: $71,726
2020
Owner Salary: $0
Employee wages: $11-15/hour
Profits/Losses
-$37,780 net loss (-16.56%)
$228,186 in total net sales
$118,679 in retail sales
$91,448 in alcohol sales
Expenses
$265,966 total
$133,485 in COGS
$50,600 in rent
$24,832 in payroll
$4,850 in utilities
$2,292 in licensing and property tax
$7,007 in credit card processing fees
2019
Owner Salary: $30,000
Employee wages: $11-$15/hour
Profits/Losses
$47,935 net profit (13.51% profit margin)
Profit is calculated before owner salary and interest paid on loans and credit.
$374,858 in total net sales
$87,518 in retail sales
$249,242 in alcohol sales
Expenses
$326,923 total
$153,814 in COGS
$47,271 in rent
$48,701 in payroll
$5,019 in utilities
$1,942 in licensing and property tax
$9,629 in credit card processing fees
Note: 2018 and 2017 profits/losses are skewed towards a more positive total and % due to the owner working a large amount of shifts and hours. As a sole owner LLC, the owner salary figure is inflated to reflect being paid for wages worked, but the true profit/loss figures for the business itself are much lower than presented if the owner would have instead been paid out in weekly/monthly salary draws, subtracted from the business profits.
2018
Owner Salary: $45,000
Employee wages: $9-10/hour
Profits/Losses
$82,024 net profit (34.73% profit margin)
Profit is calculated before owner salary and interest paid on loans and credit.
$318,179 in total sales
$60,918 in retail sales
$222,904 in alcohol sales
Expenses
$236,155 total
$113,668 in COGS
$45,630 in rent
$28,152 in payroll
$4,552 in utilities
$1,454 in licensing and property tax
$8,470 in credit card processing fees
2017
Owner Salary: $25,000
Employee wages: $10/hour
Profits/Losses
$35,190 net profit (20.8% profit margin)
Profit is calculated before owner salary and interest paid on loans and credit.
$164,905 in total sales
$7,000 in retail sales
$140,972 in alcohol sales
Expenses
$133,862 total
$68,074 COGS
$31,590 in rent
$6,487 in payroll
$3,007 in utilities
$1,888 in licensing and property tax
$4,147 in credit card processing fees